Project: Trade Show THE BODY

In 2022 we presented the concept on 2000 sqm at one of the largest fitness fairs worldwide, FIBO by RX Global,  as an integrated Expo in front of 68,000 visitors. Here we presented the topic of Cannabis/CBD to a B2C audience. We showcased national & international Brands and renowned guests such as Prof. Raphael Mechoulam, Daniel Kruse (EIHA)

We collected information on the following questions:

• Acceptance of the topic of cannabis among end customers and B2B customers in new branches in the sports and wellness industry
• Level of knowledge of the visitors
• Dealing with the authorities and requirements with the topic at exhibitons and public events
  Legal provisions for public events and product presentations
• Media interest
• Organizational quality control in dealing with cannabis companies
• Health protection and education by cannabis companies
• Hemp in the bioeconomy

Result

Read our interview with RX Global / FIBO

Project: 2 Edition of THE BODY Expo 

In 2023 we presented the concept in the 2nd edition on 1500 sqm as an integrated fair in front of a B2B medical & therapeutic audience in Leipzig 4-6. Mai,  Partner was Leipziger Messe. 17.000 trade visitors were able to get to know the topic of Cannabis/CBD. Leading industry guests such as we had Finn Hänsel from the Sanity Group, Arne Löffel from dfv Mediengruppe, Markus Laurenz from the Health Marketplace as well as international professional athletes and exhibitors joined us in Leipzig.

We collected in addition information on the following topics:

• Acceptance of the topic of cannabis among B2B customers in the medical and therapeutical segment
• Level of knowledge of the visitors
• Dealing with the authorities and requirements with the topic at exhibitors and public events
• Legal provisions for public events and product presentations
• Media interest
• Organizational quality control in dealing with cannabis companies.
• Health protection and education by cannabis companies

Result

Read our interview with Leipziger Messe